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South Florida is hosting its record 10th Super Bowl with help from people who have done this for years. The 2011 game will be played in Arlington, a place that's never landed a game this big. The North Texas contingent, from host committee staff to hotel executives, is in town this week to see how the most experienced team in NFL history handles the ultimate football game.

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AP:

TAMPA, Fla. (AP) – NBC said on the eve of Sunday’s Super Bowl that it has sold the last two of the 67 advertising spots for the game, pushing total ad revenue for the event to a record $206 million.

The network said its total of $261 million in ad revenue for all of Super Bowl day also is a record, calling it an especially impressive feat in the middle of the economy’s steep downturn.

The Super Bowl is the premier advertising event with an U.S. audience of 100 million viewers, many of whom watch closely during game breaks for the debut of entertaining, big-budget commercials. The ads have sold for between $2.4 million and $3 million per 30-second slot this year.

“These advertising milestones show the power of the NFL brand and the strength of the Super Bowl as a TV property in this economic climate,” said Jeff Zucker, president and CEO of NBC Universal, a unit of General Electric Co. (GE) (GE) “The Super Bowl has become one of our country’s biggest holidays, a uniquely American day, and advertisers recognized the value in being a part of it.”

Thirty-two advertisers in all will showcase their products during Super Bowl coverage.

NBC said the ads featured during the game also will be available for viewing almost immediately after they air at Web sites including NBC.com, Hulu.com and Superbowl.com.

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